What the SEO row looks at
The row checks the basics that a search engine reads first on a page, plus two files at the root of the site. It does not rank your page, estimate traffic or score keywords; it tells you which basics are present and which are not.
- A title between 10 and 60 characters
- A meta description between 50 and 160 characters
- Exactly one h1 heading that names the page
- Heading levels that nest one step at a time, with no jump from h2 to h4
- A canonical link that points at the preferred address
- Broken links on the page
- A robots.txt that does not block the whole site, and a valid sitemap
Rule ids:title_presenttitle_lengthmeta_descriptionsingle_h1heading_ordercanonicalbroken_linksrobots_blocks_allrobots_missingsitemap_missing