Comparison

Satsu vs Google Analytics

Google Analytics is free, but it costs you a consent banner, your visitors' privacy, and sampled data once you grow. Satsu is a cookieless, EU-hosted alternative with no banner to lose visitors to — plus the AI-traffic channel and site-health audits GA4 doesn't focus on.

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Why teams pick Satsu over Google Analytics

No cookie banner, no lost visitors

GA4 needs consent in the EU, and every visitor who clicks 'reject' vanishes from your numbers. Satsu stores no personal data, so there's nothing to consent to — you count everyone.

Your data isn't the product

GA is free because your visitors' data fuels Google's ad business. Satsu is a paid product; your data is yours, EU-hosted, never sold or sampled.

AI traffic as its own channel

GA4 added an AI-assistant channel in 2026, but it's buried in a marketing-first UI. Satsu surfaces ChatGPT, Perplexity, Claude and Gemini natively in a dashboard built for builders, not marketers.

More than analytics

Satsu also audits your SEO and accessibility and monitors uptime — one privacy-first place instead of GA4 plus three other tools.

Satsu vs Google Analytics, side by side

Feature	Satsu	Google Analytics
Price	€6/mo (500k events)	Free (ad-funded)
Cookie consent banner	Not needed	Required in EU
Data sampling	Never	At scale
AI-traffic channel	Native, per assistant	Buried
Data ownership	Yours, EU-hosted	Google's
SEO + accessibility audits	Built in	No
Setup	One script tag	Tag + consent + config
E-commerce depth	Focused	Very deep

Where Google Analytics is the better choice

No tool wins on everything. Google Analytics is genuinely stronger here — if these matter most to you, it may be the better fit.

GA4 is free and hard to beat on raw cost if privacy isn't a concern.
It has far deeper e-commerce and funnel reporting for large online stores.
It integrates tightly with Google Ads and the wider Google marketing stack.

The honest summary: if you want cookieless analytics with no consent banner, AI traffic as its own channel, and SEO, accessibility and uptime in one privacy-first place — with a free tier that never expires — Satsu is built for you.

Cookieless — no consent banner
AI-assistant traffic as its own channel
SEO, accessibility & uptime built in
Free tier, no card, no expiry

Frequently asked questions

Is Satsu a real Google Analytics alternative?

Yes. Satsu covers the core web analytics most sites use GA4 for — visitors, pages, sources, goals, real-time — without cookies, a consent banner, or data sampling, and adds an AI-traffic channel plus SEO and accessibility audits.

Can I run Satsu alongside Google Analytics?

Yes, both scripts can run together while you migrate. Most people find they no longer need GA4 once Satsu is in place — one script, no banner, and the numbers you actually check.

Does Satsu need a cookie consent banner like GA4?

No. Satsu is cookieless and stores no personal data, so under GDPR and ePrivacy there is nothing to consent to — no banner required.

Try the Google Analytics alternative that does more.

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